5995 Mira Mesa Blvd, Suite D
San Diego, CA 92121

T: 619.277.5848.


Selling San Diego real estate isn’t a walk in the park. The market is competitive for sellers, and not touching all of the bases can result in a property languishing on the market, and this leads to lower offers when and if they come. Pacific Reef Real Estate has been providing exceptional service to San Diego real estate sellers for many years, and we’re highly recommended because we do touch all of the bases.

Objective Property Analysis & Recommendations
We provide objective evaluation of your property with the sole purpose of providing sound advice as to how it is positioned against the competition in the San Diego real estate market and to recommend actions you can take to improve its features and condition to move it up against the competition. There’s no substitute for a thorough understanding of competing neighborhood properties and actions you can take to make your property more desirable.

Thorough San Diego Real Estate Market Analysis
Pricing the home properly is perhaps the most important thing you can do to assure a timely sale. Over–pricing will result in a much longer time on the market, and this time gradually erodes buyer interest and reduces offer prices. Under–pricing is obviously not the way to go either, as your investment should return as much as possible to you in the sale process.

Pacific Reef Real Estate will provide you with a detailed CMA, Comparative Market Analysis, of the neighborhood recent sales, as well as the currently listed competition. This CMA will show you what similar local properties have been selling for recently, but also the currently listed prices for similar properties. This allows us to collaborate with you to set the optimal listing price.

Marketing Services
The more qualified buyers exposed to your San Diego real estate property, the better your opportunity to sell at or very near your asking price. Pacific Reef Real Estate places your home in the MLS, Multiple Listing Service, but doesn’t stop there. Our heavily marketed real estate website will feature your property, but we’ll also syndicate your listing to other major national real estate search sites. We’ll also meet with you to structure a marketing package that will include the very best media for your property type and price range.
Negotiation & Contract to Closing Services
When a buyer makes an offer, our most valuable services come into play. Negotiation in the San Diego real estate market requires a thorough knowledge of the market trends, but also of human nature. We’ve negotiated thousands of deals, and our help will bring about the very best price and terms for your property sale. However, that’s just the first negotiation of perhaps several.

Once the buyer has inspections done, there could be repair negotiations, and there may be back–and–forth over title, survey or other documents. The path from an initial contract through a successful closing can be stressful, but we’re here to make it as smooth as possible.

Share this: